Selling HTML5 games to publishers can be a lucrative way for developers to monetize their work. Publishers handle distribution, marketing, and monetization, allowing developers to focus on game development. However, successfully selling a game requires strategic planning, networking, and understanding what publishers look for. This guide will walk you through the key steps to selling your HTML5 game to publishers.
1. Understand Publisher Requirements
What Publishers Look For
Before approaching publishers, it's essential to understand their needs. Most HTML5 game publishers look for:
Mobile-friendly, cross-platform games
Fast-loading and lightweight code
Engaging gameplay with strong retention rates
Monetization potential (ads, in-app purchases, subscriptions)
Types of HTML5 Games in Demand
Casual and hyper-casual games
Multiplayer and social games
Puzzle, card, and board games
Educational games
2. Polish Your Game Before Pitching
Ensure High-Quality Gameplay
Before presenting your game, make sure it is:
Fully functional with minimal bugs
Optimized for different screen sizes
Easy to navigate with intuitive controls
Test Performance and Compatibility
Check for smooth performance on various devices
Optimize loading times
Ensure the game works well in multiple browsers (Chrome, Firefox, Edge, Safari)
3. Create a Strong Pitch Package
What to Include in a Pitch Package
A well-prepared pitch increases the chances of securing a deal. Your pitch should include:
Game demo: A playable version of your game
Game description: A short and engaging summary
Target audience: Who the game is designed for
Monetization strategy: How the game can generate revenue
Analytics (if available): Retention rates, playtime, user feedback
Prepare a Gameplay Video
A short gameplay video (30-60 seconds) showcasing the best features of your game can be a powerful tool when pitching to publishers.
4. Find and Contact the Right Publishers
Where to Find HTML5 Game Publishers
There are several ways to connect with potential publishers:
Online Marketplaces: Sites like CrazyGames, Poki, and GameDistribution accept HTML5 game submissions.
Gaming Events & Conferences: Attend industry events such as GDC or Casual Connect.
LinkedIn & Social Media: Connect with publishers on LinkedIn, Discord, and Twitter.
Game Developer Forums: Engage in communities like HTML5GameDev Forums.
How to Reach Out to Publishers
Email Pitch: Send a concise and professional email introducing your game.
Direct Submission: Some publishers have portals where you can submit games for review.
Networking: Build relationships with industry professionals to increase your chances of a deal.
5. Negotiate a Fair Deal
Types of Deals
Revenue Share: A percentage of ad revenue or in-game purchases.
One-Time Purchase: The publisher buys exclusive or non-exclusive rights to your game.
Licensing: A fixed fee for specific platforms or markets.
Key Points to Consider in a Contract
Revenue split and payment terms
Distribution rights (exclusive vs. non-exclusive)
Game modifications and updates
Marketing commitments from the publisher
